One piece of advice I like to give new authors (should they ask for advice) is that one should always, always be nice to one’s publicist and do what one can to make the publicist’s life easier. There are two reasons for this.
The first is that — duh — that person is promoting your book, and if you’re a jerk to your publicist, that’s going to affect the fervor with which they talk up your book to their various promotional targets. Since in addition to being a writer I am also a critic and exist on the other side of the publicist/artist equation, I know whereof I speak; the publicists I know will never not act professionally, but for all that you can tell who and what a publicist is excited about, and who and what they are not. This is subsumed under the whole “Don’t be an ass” advice given here.
The second is that the life of a publicist has remarkable moments of personal trial. I submit to you this bit of publicity sausage-making, from the floor of the BookExpo America in New York City:
On Friday afternoon, four young publicists from Tor Books were spotted in a corner trying to get one of them, Melissa Broder, into an 8-foot-tall hot-dog costume; it did have an air pump so the wearer could breathe. They were promoting “Invasion of the Road Weenies” (Starscape/Tor Books) by David Lubar.
Finally, they zipped Ms. Broder up. Fiona Lee took her hand, or paw, or whatever, and led her across the convention floor. “Would you like your photo taken with a giant weenie?” Ms. Lee asked, over and over again.
Would you like your photo taken with a giant weenie? Say it. Now. No, say it out loud. Now imagine saying it over and over and over again, to strangers and passersby, while you’re holding the hand of a fellow publicist, who is dressed as a giant weenie. And that’s your job. One does hope that David Lubar (who — as coincidence would have it — used to write for humor articles for me when I was an editor, and good ones, too) appreciates everything these publicists were doing for him, and sends them flowers or something.
Now, as it happens, Fiona Lee is also my publicist at Tor, so I know from personal experience she rocks the publicity game in a magnificent way. And to her, I make the following solemn vow: My dear Fiona, at no point in our hopefully long and fruitful author/publicist relationship will you ever be required on my behalf to ask people to take pictures with a giant weenie, if for no other reason than I am a mere five feet, seven and some-odd inches tall, and am therefore an average-sized weenie at best. I also give massive props to Ms. Broder, who is not my publicist, but by God, being swaddled inside of a frankfurter would send me spiralling into a deep existential crisis, so I can only presume she is a better and mentally stronger person than I.
In any event, authors: Have sympathy for the publicist. It’s not an easy job, in several critical senses of the word “easy.” I’m not saying you need to hug your publicist or anything — depending on the author and/or publicist, this might be a bit much. But a nice “thanks for the work you do” is always in order. In that spirit: Thanks, Fiona. You’re the best.