Dear Authors,
It has come to my attention that Amazon, the leading online bookseller, is now allowing comments on individual product reviews, including reviews of books (and therefore, your books). This means that now, finally, you can correct the views of all those poor unfortunates who gave your book less than the four or five stars it so richly deserved, and explain to them, in your enormously engaging way, why they were so very wrong about your book and should forever regret not understanding it sufficiently well to bask in its wisdom, and to give it more than three stars.
When the urge to correct an Amazon reviewer takes hold, and you find yourself reaching for the keyboard, here are some simple steps I suggest you do next:
1. Step away from the keyboard; go to the basement.
2. Turn on the bandsaw you have down there.
3. Run your hands through the bandsaw, at the wrists.
4. Turn off the bandsaw with your teeth. Safety first!
There! Thanks to the loss of your hands, you are no longer able to type your reply, and with the salutatory effect of massive blood loss, you are likely no longer in a frame of mind to respond anyway. Which is good, because not only are your readers entitled to their own wrong opinions, they’re also entitled to share them with others without the author turning up like a neurotic harpy to make a snarky retort.
“But wait!” I hear you say. “What if I sign on to Amazon and post my retorts under an entirely different name? Then I have the satisfaction of responding, but no one will know it’s me!” Yes, well. The term for using a fake name to respond to comments is “using a sock puppet,” and if you’re going to engage in sockpuppetry, this is how you should go about it:
1. Put a sock over each hand. You may decorate the socks to taste. You’ve made sock puppets!
2. Dip each sock, hands still inside, into the largest vat of honey you can find.
3. Feed sock-wrapped hands to the brown bear you have procured for just such an eventuality.
Once again, after the bear has finished its delicious little snacky-snack, you’ll most likely neither have the means nor the desire to respond to those mean and nasty Amazon reviews. And what a relief that will be! Now you can turn to more important things, like plotting your next work, training your voice-operated word processor, and developing a Zen-like detatchment regarding reviews, particularly the ones on Amazon. You’ll feel better. And they’re doing amazing things with prosthetics these days.
Just thought I’d share,
Your friend,
John
* This is cool: Debut author Joe Schrieber’s book 






Thanks to the pointless insanity that was Bacon Cat — 



The Blatherations of Others