You know what’s fun? Reading the 10-Qs of cereal manufacturing companies. That’s fun. Crispy, golden flakes of fun. Yum.
Having said that, apparently you can make a lot of money selling corn flakes (and other cereals). Maybe it’s not a cutting-edge industry, but hey. People gotta eat.
I’m reading the 10-Qs as research for a magazine article I’m writing, incidentally. I’m not the sort of fellow who reads quarterly financial statements from major companies just because they’re entertaining.