I’ve been asked if I have any particular thoughts about Sarah Palin’s new book, and the short answer is no, not really; I haven’t read it, and I’m not going to be going out of my way to read it, either. It’ll get enough buyers, some of whom will even get through the thing. She’ll get along fine without me adding to her tally.
Aside from this, there’s nothing about the dynamic around the release which I find terribly surprising. The reviews from mainstream outlets are generally negative and/or dismissive, and that’s good for Palin, as she can use that to solidify her bona fides with the outraged folk who constitute her primary demographic, and so on and so forth. It’s a dance, basically, in which everyone knows their moves and when to bow to their partner, and so far everyone’s hitting their marks.
As to whether this augurs a 2012 presidential run, honestly, who knows. I think Palin’s enjoying herself doing what she’s doing and at the moment not thinking too much about what comes after it. At this point 2012 will take care of itself.