1. When a single word or phrase is placed inside quotation marks, it is possible that it has been placed there as a direct quote from someone else, and not in some other fashion, for example, as a scare quote.
2. If you confuse the former for the latter and then send the writer lecturing e-mails/tweets/comments about scare quotes and/or the writer’s trivialization of the subject you believe to have been scare quoted, that writer may feel it incumbent to correct your misapprehension, and not always in manner that is strictly considered as polite.
3. If you ask the author about the intent of the quotation mark usage when you have such questions, rather than assuming what you believe to be the worst-case scenario, you may find the author responds more congenially to that query than to being lectured, and that you may have to spend quantitatively less time being upset in a general sense.
Thank you for your attention.