What It Takes to Hurl an Orange Through a Sheet of Water

Or, why restaurant food always looks better in commercials. My favorite quote from the piece:

 “I make my living basically taking food and painting a reality with it,” says Mr. Somoroff, leaning back in a chair in his office as the team preps another set-up. “And if I succeed in a given moment, you’re going to go buy that dish because you’re going to identify with the experience we’ve created. To do that with something as banal as food is the challenge. I mean, it’s easy to go out and shoot a beautiful sunset or a beautiful girl. They’re beautiful, O.K.?”

He gestures toward the middle of the studio.

“I’ve got a noodle over here.”

Mmmm… noodles.

Just Curious

What are you reading right now?

(Aside from this blog.)

(Also, if it’s something from me, then what did you read right before it.)

Well?