Toby Buckell did a Kickstarter for his novel The Apocalypse Ocean, and being Toby Buckell, now that he’s done with it, he’s written up an extensive (i.e., 5,000 word) post-mortem on the project, which includes context for the Kickstarter, the choices he made before, during and after the Kickstarter, and the lessons he’s learned from the project (and whether he’d do it again).
Toby’s write-up is very interesting to me, and I think will be for a whole bunch of writers who are considering doing their own Kickstarter projects. As with anything, we hear a lot about the exceptional Kickstarter projects — the ones like Amanda Palmer’s, which generated over a million dollars in funding — but not so much about the more modest-yet-successful efforts. Toby aimed for $10k with his Kickstarter and ended up with $11K and change when he was done… and yet still had to deal with all the back end issues of completion, fulfillment and so on that every successful project, modest or extreme, has to handle.
None of the rest of us are Toby, with his own specific set of conditions and challenges. That said, Toby is a good example of a mid-career novelist looking for new ways to get his words to people who want to read them, so the data and observations he’s got here is going to be useful for a bunch of folks. Again, if you’re a writer and thinking of using Kickstarter or some other manner of indie funding for your work, you’re going to want to read his write-up. This is good stuff.