Musician Marian Call, who is currently Kickstarting her upcoming album, has written a long piece on her blog about what it takes to Kickstart a project, and — critically — throws in numbers and figures to back up her thoughts and comments. The result is a genuinely super-useful piece that should be required reading for anyone thinking of crowdfunding a project, no matter the size. Marian is very smart and very on point. Go learn from her.
On a personal note, Marian confirms that the amount of work involved in successfully pulling of a Kickstarter-like crowdfunding project is immense, which is a primary reason I have to date avoided doing anything like it. I can barely get it together to put on pants in the morning. To deal with the sustained effort of everything a successful Kickstarter project entails? Well, damn. I’d curl up in a ball and cry. There’s a reason I’m happy to be working with a publisher.
Also, did I mention that Marian’s most recent Kickstarter is still in play with just under two days to go from the posting of this entry? She’s a pretty awesome singer and songwriter. Maybe you should get in on this action, is what I’m saying. I have.