Fellow authors (and related editors, publishers, and publicists), if you’ve been asking yourself, “Hey, how do I promote this book I will soon have in the stores, to up to 40,000 unique readers daily, all of whom have some interest in the written word?” I may have a solution for you. As you know, I run a feature here called “The Big Idea,” in which authors talk about the big idea behind their latest works, and playing with those ideas affected the writing of the book. Here are some recent examples of the feature. And it’s open to writers of all genres of fiction and non-fiction, because variety is good.
How do you get in on the action?
1. Have a book (not self-published or vanity press; small press is fine) being published, oh, let’s say, between now and the end of 2008 (I’ll begin scheduling for 2009 later this year, probably early December).
2. Send me an e-mail about the book, letting me know who you are, what the book’s about, and the week it’s schedule to be published (editors/publicists, let me know who the author is, etc). Do me a favor and put the words “Big Idea Proposal” somewhere. You may also send along a copy of the book, if you like (I do like seeing the books in question).
3. I’ll check my schedule and see what’s available (I usually try to do a “Big Idea” once or occasionally twice a week, usually on Tuesday and Thursdays). When at all possible I like to run Big Idea pieces on or near the book’s release date. If there’s something available, I’ll let you know.
4. The author then goes off and writes the Big Idea piece (here’s a primer on how to write one — I suggest checking it out) and then sends it in, at least a week before his/her scheduled appearance.
5. It goes up and we all bask in its awesomeness, and rush out to buy the book.
It’s just that simple!
As noted before, at the moment I’m only interested in books coming out through the end of 2008, and only in books that are not self- or vanity-published. Also, if you’re a fan of a writer (but not associated with him/her in any professional capacity), please don’t write me to suggest I solicit a Big Idea from your favorite author. However, you may certainly point your favorite author in the direction of this post, and suggest they try to get on the schedule.
Any questions? Leave them in the comment thread (however, send queries about appearing in the Big Idea series to e-mail, not to the comment thread). Thanks!