This is why:
5:06pm, September 3, 2008: Complete short story entitled “Denise Jones, Super Booker.”
5:09pm: Submit it to Bill Schafer at Subterranean Press.
5:15pm: Bill Schafer buys the story.
5:16pm: Payment for story arrives in my Paypal account.
Total elapsed time from completion to publication (including payment): 13 minutes (actually 12 minutes and change, but let’s round up).
Note also that Bill did not know the story was coming, i.e., this is not a coordinated stunt. It’s just how business (can) get done online.