As I was at the Tools of Change conference yesterday, doing a panel in front of a bunch of movers and shakers in the digital publishing field, I decided that it was an excellent time to announce a project I, Bill Schafer and Yanni Kuznia have been working on for a couple of months now:

What we’re doing is taking “The Big Idea,” the author spotlight feature here on Whatever, and spinning it off into its own site, where we can feature Big Ideas on a daily basis and also offer other neat features, interviews and content. The planned launch date is April 20; between now and then we’ll be busy banging our hammers in the background, putting together a site we think you’re really going to enjoy.

Galleycat ran the scoop about yesterday and followed up with a longer interview with me today; you can also visit the site, which currently features a static page with all the basic “who, what, why, when” information you might want to know.

Naturally, I’ll be telling you all more about this as we go along, but for the moment let me say this is something I’ve been tremendously excited about and couldn’t wait to tell you all is happening. I think it’s going to be a really excellent site, and a place you’ll want to visit every day. There are a lot of Big Ideas behind books, and we’re looking forward to bringing them to you.

P.S.: That awesome big idea author illustration at the top of the entry? Courtesy of Jeff Zugale.

More on 3D

For the AMC column this week, I’m sharing some further thoughts on the 3D process that’s becoming the rage in films (its use in Coraline being the most recent example), and what needs to be done to make it an experience that’s more than just a gimmick. As usual, your thought and comments on the column will we welcome — nay, celebrated — over at the AMC site.