The entrail reading around the Hugo selections has begun, notably regarding the Best Novel candidates. One of the leading memes about this year’s batch of nominees is how the Internet is a prohibitively influential factor on the ballot. It goes a bit like this: “Look! Four of the five authors on the Best Novel ballot have significant Internet presences. Therefore, the Internet is fiddling the Hugos, and all you need to do to get on the Best Novel ballot is be a big shot on the Internet.”
Perhaps. On the other hand:
* Four out of the five authors on the Best Novel ballot have been on the Best Novel ballot before. Therefore the Hugos are fiddling with the Hugos and all you need to do to get on the Best Novel ballot is to have been on the ballot before.
* Four out of the five authors on the Best Novel ballot have won a Hugo before. Therefore the Hugos are fiddling with the Hugos (again!), and all you need to do to get on the Best Novel ballot is to have won a Hugo before.
* Four out of the five authors on the Best Novel ballot have been on a New York Times bestseller list within the last year. Therefore the New York Times is fiddling with the Hugos and all you need to do to get on the Best Novel ballot is be on the New York Times bestseller list.
* At least four of the five books on the Best Novel ballot were “lead titles” from their publishers in the months they were published; i.e., they got a significant publicity and media push by their houses. Therefore the publishers are fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is to have your publisher buy you a slot.
* Four of the five books on the Best Novel ballot have teenagers as their main protagonists. Therefore teenagers and their inexplicable fondness for hanging out on my lawn are fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is to have your lead character be a teenager.
*All of the books on the Best Novel ballot are from white, male authors within fifteen years of age of each other. Therefore the white male extended generational cohort is fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is be a white male within fifteen years of age of the other nominees on the ballot.
* At least four of the five authors on the Best Novel ballot have been known to rock the facial hair. Therefore scruffy hirsuteness is fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is to wear more facial hair than John Waters, but less than Billy Gibbons.
* Four of the five authors on the Best Novel ballot are known to have provided genetic material in the furtherance of the species, i.e., are parents. Therefore parenthood is fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is procreate successfully.
* Four of the five authors on the Best Novel ballot have last names two syllables in length or longer. Therefore multisyllabism is fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is to have ancestors who identified their clan or profession with more than one syllable.
* At least four of the five authors on the Best Novel ballot have been (or will be) Guests of Honor at a science fiction convention in the last year. Therefore convention attendees are fiddling with the Hugos, and all you need to do to get on the Best Novel ballot is be a GoH and charm the pants off those easily impressionable fans.
What do we learn from the above list? Well, mostly, if you’re looking for patterns of commonality in a grouping, you will find them. Whether those patterns of commonality are significantly causative of that commonality is another matter entirely.
The Internet thing is a fine example of this. Is an author’s internet presence a factor in the presence of a book on the Best Novel ballot? It’s possible, and even probable, I would say (and I am in a position to say). But is it more significant than other factors? I think not, otherwise Cory Doctorow, with easily the largest Internet footprint of any of the Best Novel authors via his participation in Boing Boing, would be on his third Best Novel appearance rather than his first, while Neal Stephenson, whose Internet presence has been bare bones for a decade, wouldn’t be on the ballot at all, despite his previous two appearances (one of which resulted in a win). Likewise, an author’s Web site is not necessarily causative in their popularity; Neil Gaiman, as an example, was wildly popular long before he thought to put up his shingle on the Internet; one rather strongly suspects he would continue to be popular without it.
In point of fact, there is only one specific and verifiable reason that these five authors and their books made the Hugo Best Novel ballot this year: that out of the 639 ballots cast in the category by members of last year’s Worldcon and this year’s Worldcon, these were the five that garnered the most nominations. I suspect that if you were to ask the people who cast those 639 ballots why they chose the books they chose, the answer would not be because they were influenced by the Internet, or because the author made a bestseller list, or because the publisher had it as a lead title, or because the author had a snazzy goatee or whatever. The answer would be because the voter read that book, and liked it enough to say that it was one of the best science fiction novels they read this year.
Which is a point of some significance, and which appears often overlooked in the reading of the Hugo nomination entrails. The Internet might help an author get known, a publisher will strive mightily to get a book into a reader’s consciousness, fans might have favorite authors to read. All of these as well as other factors might put a book into the hands of someone who will nominate for a Hugo. But at the end of the day, it’s that book that has to perform; it has to be good enough relative to everything else that voter reads — and one suspects that Hugo voters, as a class, are heavy readers of the genre — to recommend itself for the ballot. Internet fame, publisher marketing, author popularity, etc may still have some effect, of course. But not nearly as much as the book itself. Suggesting otherwise is to suggest the Hugo voters are easily mislead by inessential trivia. Which, while possible, doesn’t sound much like the people I know who nominate and vote for the Hugos.
None of this is an exact process, and no matter what gets on the ballot, in the Best Novel category or elsewhere, someone somewhere will sigh heavily and complain about the state of science fiction, or at least the state of the fans who nominate for Hugos, and will then search for patterns that explain their dissatisfaction (alternately, someone somewhere will squee happily, exult at the nominations and then search for patterns that explain why their vision of SF/F is now suddenly ascendent). But ultimately it really is simple: certain people make the effort to nominate. They nominate works they like. If enough people who nominate like a work, it gets on the ballot. That’s what’s causative.