Giving Bloggers New Stats to Be Neurotic About
Technorati has recently upgraded its digs, and with it seems to have revamped the way it does its ranking system for blogs. Gone (at the moment, at least) is the listing that shows the overall ranking for blogs, except for those in the Top 100; in its place, however, are all sorts of rankings in various categories. So, for example, Whatever, whose overall ranking has bounced around between 3000 and 300 during the last year, is currently listed as the #2 book-related blog in all the land, and in the Top 100 for entertainment sites (#41 at this moment, just below Gawker).
And for extra added fun, the rankings are refreshed daily, and Technorati thoughtfully puts in a sidebar for the blogs that have risen the most and fallen the most during the day — Whatever, for example, is a top faller in Entertainment today, having sunk nine spots since yesterday. Oh, you fickle intarweebs — why can’t you love me on a consistent daily basis?!?
As you can see, this is just the sort of stat geekery that can turn you into a neurotic bundle of jelly if you let it, and I’m pretty sure the sadists fine folks at Technorati knew that, which is why they did it. That said, if this sort of thing is important to you, these better-defined stats are actually useful, as you know how your blog fares relative to other, similar blogs. So, well done, Technorati. And, er, thanks for giving me even more blog stats to obsess fruitlessly over serenely consider.