Daily Archives: November 21, 2009

Compare and Contrast

Store vs. National Brand: “Great Value,” for those who don’t know, is a Wal-Mart “generic” brand. Observations: 1. It does seem to me that the “crunchy fruit-based toroid” segment of the breakfast cereal industry has a problem with names. In the case of the national brand, the use of “Froot” rather than “fruit” telegraphs that […]

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