On The Matter Of When to Buy Lock In and In What Format
Whenever a new book of mine comes close to a release date, I get emails and social media queries from folks asking me what format they should get the book in and when, in order to give me the most money/exposure/whatever. Which is very sweet. Okay, since you asked, here are some thoughts on the subject.
1. Buy it in whatever format you like, whenever you like. Honestly, you’re the customer. You want it in hardcover? Get it in hardcover. Want it in ebook? Get it in ebook. Want it in audio? Get it in audio. Want to wait until the price goes down? Get it in paperback or in ebook when then paperback comes out. As long as you pay for it, I will also get paid, and in every format I get paid a fair share of the money. The variations of what I get paid in each format are small enough that on an individual level (that’s you), it’s not worth your time to fret about it. So please, buy the book in whatever format pleases you, whenever it pleases you to do so. And thank you.
(Dead broke? Ask for it at your local library, because they buy the book, and I’ll still get paid.)
That said, if you want to be baldly strategic on my behalf about your purchasing and have not already pre-ordered a copy in the format of your choosing and/or feel like picking up another copy to give as a gift/to have for yourself/to use to prop up a wobbly table:
2. Buy the hardcover and buy it in the first week of release. Because that will be useful for the book scaling up the New York Times hardcover best seller list, which remains the gold standard for successful books, and which helps a book get immediate attention. When Redshirts plopped onto the list, I suddenly got lots of interest in the book in the media and in LA, and other opportunities opened up as well. So yes, as a practical matter, having Lock In show up on that list would be groovy for me.
And now, with that said:
3. You should still buy the book in whatever format you like. Because, one, the NYT best seller lists aren’t figured simply by raw sales (the Times uses its own secret sauce of an algorithim to make its calculations which includes sampling from specific bookstores); two, the Times also has ebook and combined print/ebook lists as well, so it all goes into the hopper; three, if I show up on any best seller list, you can be assured Tor and my agents (and I!) will be super-pleased and will promote the fact; four, you’re buying the book for you (or for whomever you’re buying it for, if it’s a gift), not for me. So come on, get it however you want to get it.
And finally, while getting onto the NYT hardcover best seller list would be useful and nice and something that would make it easier to talk about the book to people who have no idea who I am, including some who might adapt it for a screen near you, here’s a fact:
4. There’s more than one way for a book to be successful. Did you know that Old Man’s War has never been anywhere near the NYT best seller lists? Ever? It hasn’t. And yet, to date, it’s my best selling book. That’s because for ten years it’s sold, week in and week out, a solid, consistent number of books that’s nevertheless below the “best seller” threshold. In this case, constant and steady adds up, in sales, in reputation and in terms of being able to make opportunities (other factors, like the Hugo nod it got, helped too).
Nor is OMW the only book about which this can be said — I can reel off lots of classic books, in whatever genre you like, which were never “best sellers” except that they sold for a very long time, keep selling, and have developed reputations from years of readers praising the book to someone else. Meanwhile books that showed up on the official best seller lists one week have dropped off into oblivion the next, never to be seen (or cared about) afterward, the equivalent of one hit wonders on the music charts. There are no guarantees about anything ever.
Which is why I say that you should get the book how you want, when you want to get it. No matter when you get the book, or how you get the book, if you get the book, it’ll make a difference to me, and I will thank you. And while I do appreciate when people want to help me to make any book of mine a success, at the end of the day, what you should be focused on doing, if you are gracious enough to buy a book of mine, is enjoying the book. Leave the rest of it to me and my folks. That’s our job, and we’re pretty good at it so far.