The End of a Whatever Era

Posted on September 8, 2014    Posted by John Scalzi

It looks like this blog is no longer the first term that pops up when you enter the word “Whatever” in Google — it’s been supplanted by a YouTube channel of the same name. Thus ends a decades-long domination by Whatever of the word on the world’s pre-eminent search engine. All glory is passing.

How do I feel about this? I am curiously lacking angst about it. One, it’s still the number two entry for the word, i.e., not at all difficult to find, really. Two, YouTube is a Google property, so I would not be surprised if it lends YouTube channels a little extra search engine juice. If so, that’s fine too. Three, well, you know, a decade is a good run for owning a relatively common word in the English language on a search engine.

In any event, I still have the corner locked on “Scalzi” on Google, which is, strangely enough, the word people search on most when they are looking for me. I suspect I will be fine, Google-wise.