How My Online Stuff Gets Seen in 2014
About a month ago I talked about how my social media footprint has been changing here in 2014, as Twitter has become the place where a lot of people read me (or is the place from which a lot of people link to me) with Whatever, while still popular and useful (and still my home base online) becoming in many ways supplemental to that. A concrete example of this might be useful, and as it happens, this last week offered up an interesting opportunity to show one, when I fired off a series of tweets which I later collected into a entry here, titled “An Anti-Feminist Walks Into a Bar: A Play in Five Acts.”
This series of tweets got a lot of play on Twitter, on my Web site and also on Tumblr, which in case you live under a social media rock, is a very popular microblogging service. But how much play in each? Here are the numbers, from stats offered by each site, from about 6:30pm ET on September 25, through September 28 at 8:20 ET, which is when I checked.
Twitter: The series of six tweets under discussion had varying viewership, but the most popular of the six, shown above, garnered 123,766 impressions on Twitter, “impressions” defined as the “number of times users saw the tweet on Twitter.”
WordPress: Noting only direct views of the relevant entry itself (i.e, leaving out “front page” views, where people read the entry by visiting the Whatever front page rather than the specific entry page), the entry was viewed 34,172 times, with an additional 6,681 views recorded via RSS, for a total of 40,853 views.
Tumblr: Tumblr user kammartinez decided to post a jpg of my entries, after which it garned 68,885 “notes” which is Tumblr’s way of noting when a Tumblr user’s entry is liked, shared, or commented on.
Combining these three numbers together (which, incidentally, is not necessarily a fantastic idea, as “impressions” are different than “views” which are different than “notes”), we get 233,504 total hits of some relevant sort or another for all or part of this series of tweets, of which only a little over a sixth come from Whatever itself.
1. Already noted I’m mixing and matching;
2. My anecdotal but long time experience tells me WordPress stats underreport (and I’ve already noted I’m underreporting views there anyway by excluding front page views);
3. Twitter’s methodology of what is an “impression” is vague — for example I don’t know if “on Twitter” means Twitter excludes tweets seen on third party clients;
4. I know people are sharing this on other social networks, including Facebook, in the same manner kammartinez shared it on Tumblr, but I have no way to track those.
So despite “233,504” looking like a very specific number, it is in fact a very rough approximation. For one thing, by the time you read this each of the component numbers will have grown by further visits and sharing. For another, experience tells me these sort of stats underrepresent rather than overrepresent, and there’s a lot of similar/relevant data missing. The point here is not to give an exact number of hits/views/impressions/notes/etc but to give a general impression of what my online footprint looks like right now.
And the general impression: My online footprint is widely distributed across several social media channels, of which only a few are under my control. I didn’t prompt or pay kammartinez to gather up my tweets and share them on Tumblr, for example; I don’t even know who kammartinez is. I’m certainly not upset that kammartinez shared the tweets; that’s the nature of tweeting, to be shared (and kammartinez did a fine job of attributing and offering context for the shared material, which is appreciated). But it does bring home the point that at this point in time my work — and there I — get around quite a lot online, in ways I can’t always expect or manage. Whatever remains a fundamental component of that (and will continue to be, for reasons I outlined in my earlier entry).
But while Whatever is my home online, it’s clear my work and I do a lot of wandering around these days. This in itself is neither good nor bad, but it is how my online stuff gets seen here in 2014.