The Doubleclicks Tell You How to Do Kickstarter
And they’ve done an unsurprisingly thorough job of it. If you’ve ever wanted to do your own Kickstarter/crowdfunded project, you’re going to want to read this. What I particularly like is that it emphasizes the fact that Kickstarting a project is a tremendous amount of work, which is a thing I think a lot of people gloss over to wallow in the idea of Kickstarter/crowdfunding as this sort of cosmic ATM that just shoots free money at people. Doesn’t quite work that way, folks. Trust the Doubleclicks on this one.