About That Note From John Sargent
Being asked if I have any comments on this note from John Sargent, CEO of Macmillan, about ebook pricing and subscriptions. Briefly:
1. With regard to the ebook pricing, it appears to me that what he’s saying is that ebook prices are going to fluctuate more than Macmillan might prefer, probably because Apple’s deal allows them to bounce prices around, and Macmillan is likely contractually obliged to Amazon and other retailers to allow them to match prices with whichever retailer is offering the lowest price. It also appears he’s annoyed with the Justice Department about this. As he notes, there is some irony here.
From my point of view this has the potential to be annoying but on a day to day basis, meh, unless Apple decides to tube prices for the entire publishing industry, and I don’t really see them wanting to do that. Given Amazon’s still-dominant position in ebooks, they would be doing Amazon’s work for them.
2. With regard to subscription services, I’ve offered my thoughts on them recently, and generally speaking my opinion on them hasn’t changed. Basically I’m still not entirely convinced that all subscription services offer isn’t another chance for someone else who is not me to a) have a say in the shape of the publishing market, b) take money that might otherwise go to me. It’s adding more of those dreaded middlemen. I’m not sure I need any more middlemen in the mix. I’ll need to be convinced. We’ll see what happens from here.
3. General upshot: Hey, did you know publishing is changing? Always has been, always will be.