Novel Completion Queries, Day Thirteen

Is the novel finished? NO

Today‚Äôs question: Name a product brand (or two) that you are not entirely rationally attached to. This is usually expressed is a rivalry (Coke vs. Pepsi, XBox vs. PlayStation) but doesn’t have to be.

My answer: I think Coke Zero is obvious, so I’ll mention a less known one: I have a difficult time buying jeans that aren’t from Levi’s, simply because when I was a kid, they were the brand, as opposed to Lee (for the urban cowboys), Wranglers (dude, who even wore those) or the various “designer jeans” which at the time were targeted more at the women’s market anyway. Nowadays there are all sorts of hipster alternatives for jeans, but I stick with the Levi’s.

Fun fact: I was in Walmart the other day picking up socks and underwear for my trip and decided I should get a new pair of jeans too, but Walmart doesn’t stock Levi’s — but it does stock “Signature by Levi Strauss,” i.e., “the brand that Levi’s makes for downmarket stores that Levi’s wouldn’t otherwise be in” (Lee and Wrangler, I’ll note, were amply represented by their lead brands). And I was all, whatever, dudes, and bought a pair.

Your brand?