Amazon Tweaks Its Kindle Unlimited System. It Still Sucks For KDP Select Authors
Now that I’ve returned to the US and have parked myself in front of the computer again, people are asking me what I think of Amazon’s plan to tweak the way its Kindle Unlimited system pays KDP Select authors. In the past, Amazon would designate a certain amount of cash ($3 million this June, according to this Verge article, although in the comments Annie Bellet quotes a higher figure) as a payment pot, and all KDP Select authors participating in Kindle Unlimited would get a small bit of the pot if someone who downloaded their book read more than 10% of it. This predictably led to authors making short books in order to get to the 10% mark as quickly as possible, and equally predictably diluted the effectiveness of the tactic. It also made authors of longer works complain quite a lot, as they had to compete with bite-sized books for the same tiny bit of the pot.
As a result, Amazon is now tweaking its system so that instead of getting paid when one reaches that 10% marker, KDP select authors will get paid for each page read — a move that will, within the context of the KU system, at least, address the “small book vs. big book” disparity. The system will also define a standard “page” so fiddling with margins and type size won’t fool it, and somehow track how much time you spend on each page, so just clicking through all the pages as quickly as possible won’t do the trick (this makes me wonder what Amazon defines as a decent amount of time to read a page). The short version is: You get paid for what your readers read. If your readers don’t read the whole book, you don’t get paid for the whole book.
I have a lot of questions about how this will play out in theory — will an author get paid if you re-read a book? What about if you go back and re-read a page? Does that count? Doesn’t this mean that authors of “Choose Your Own Adventure” books get really screwed? Not to mention any author who is writing anything other than a page-turning narrative? — but ultimately any objections or praise I might have for this new Amazon model is irrelevant, because of a simple fact:
Amazon is still making KDP Select authors compete against each other for a limited, Amazon-defined pot of money, and no matter how you slice it, that sucks for the authors.
Why? Because Amazon puts an arbitrary cap on the amount of money it’s possible to earn — and not just a cap on what you, as an author, can earn, but what every author in the KDP Select system participating in Kindle Unlimited can make. Every KDP Select author participating in Kindle Unlimited can not, among all of them totaled up, make more than what Amazon decides to put into the pot. Why? Because that’s the pot. That’s how much Amazon wants to splash out this month. And the more pages are read in the month, the smaller any bit of the pie that you might get for your pages read becomes. It’s a zero-sum game for every KDP Select author participating in Kindle Unlimited. Next month, who knows what the size of the pot will be? You don’t — only Amazon does. But whatever amount it is, it’s an amount designed to benefit Amazon, not the individual authors.
This is a bad situation for the authors participating — bad enough that ultimately the minutiae of how the money is allocated is sort of aside the point, because the relevant point is: You will never make more for your work than Amazon wants you to make. And yes, just Amazon, as the work KDP Select authors put on Amazon are exclusive to Amazon.
I’m not one of those people who believes Amazon is glowy-red-eye evil — I remind people again that I’ve rather happily had a fruitful relationship with its Audible subsidiary for a number of years — but Amazon is looking out for Amazon first, and when it does, it’s not an author’s friend. There is no possible way in this or any other timeline that I would ever, as a writer, participate in the sort of scheme that Amazon runs with its KDP Select authors on Kindle Prime. I don’t approve of putting a cap on my own earnings (particularly one I have no say on), and I don’t approve of being in a situation where my success as an author comes by disadvantaging other authors, or vice versa. In the system in which I currently participate (i.e., the open market), there is no limit to the amount I can make, and no limit to what any other author can make. It’s a great system! I support it, and so should you.
So, yeah: By page, or by percentage, KDP Select authors on Kindle Unlimited still can’t make more than Amazon says they can. That sucks, and that’s the long and short of it.