Reminder to Authors: Route Blurb Requests Through Editors/Publicists
A reminder: Per my blurb policy, which I’ve had on this site for years, and for which a link is prominently featured on the sidebar that appears on every page of the blog, please do not send requests for book blurbs directly to me. I will reject the request. Have them come through your editors or publicists or agents or publishers instead.
Why? Bluntly, because I am very selective about the books I blurb and most books I’m asked to blurb I don’t. Often that’s because I run out of time in terms of when the blurb needs to be in, but sometimes it’s because I’m not in love with the book. I have to be in love with the book to blurb it. A blurb is explicitly an endorsement; it’s me saying “I love this and you should try it.” My name is attached to the book, and that matters to me.
(If I don’t blurb a book, it doesn’t mean the book isn’t good, I should note; just that I didn’t love it. I can think of a couple of books I was asked to blurb that I chose not to that went on to be bestsellers and/or award winners and/or critical favorites; conversely I remember a couple I did blurb which then sank beneath the waves and were never heard from again. My taste is my own and my endorsement does not guarantee sales. Fair warning.)
It’s really awkward to have an author — a peer — directly ask you to blurb their book and then have to come back to them after reading and say “I can’t”; it’s a little like someone asking you if you think their kid is smart, when you saw the kid shoving crayons up their nostrils five minutes beforehand and saying the cat is made of ham. There’s not a good way out of it — or at least there’s not a good way out of it for me.
Which is why I’ve made it a requirement for all blurb requests to come through editors/publicists/agents/publishers — that way, at least, there’s an intermediary, and it’s an intermediary who won’t take it personally if I have to pass on the book, for whatever reason (time, too many books of the same sort coming to me, less than complete love for the book, etc), and who can help manage the expectations of an author in terms of blurbs in general.
“But I would never hold it against you if you didn’t like the book!” I hear you, a completely rational, grown-up and understanding author, say. And I want to believe you! Alas, experience tells me that some authors who believe they would totally be okay with me not endorsing their book get a little salty when I say “I can’t.” Which totally makes sense! These books are our brain babies. We want people to like them. It’s one thing to say we’d be fine with someone turning down our book for an endorsement. It’s another when it happens. Some authors can handle it just fine; some can’t. How can you tell which is which? Well, you can’t, until it happens. To be fair, often they don’t know, until it happens. Which is why I route blurb requests through others.
“But we’re friends!” Dude, I need this policy especially for friends.
(For those of you wondering: I myself do not ask people for book blurbs, nor have I ever. My editor or publicist handles that end of things. Honestly, I don’t even know if my books go out for blurbs, or to whom, unless and until I see the book has blurbs somewhere on the cover. When they do, it’s a pleasant surprise. I don’t ever know who said “no” to blurbing it; I don’t ask, and no one ever tells me.)
I should note that there are some authors who have asked for blurbs who I have pointed in the direction of my blurb policy explaining why I pre-emptively turn down direct author blurb requests, who have then gotten pissy and annoyed with it, and with me. That I can handle, one, because the policy isn’t about the specific book or author, it applies to everyone; and two, because, again, the policy has been up and easily findable for literally years on my site, and I make occasional reminders (like this one!) that it exists. It’s not entirely unreasonable to have the expectation that people know about the blurb policy — or at least, understand why I have it and apply it. If they’re still unhappy about it, that’s fine.
So, again, authors: If you want me to consider your book for a blurb, don’t ask me directly. Tell your editor/publicist/agent/publisher that I’m one of the people you want them to consider asking for a blurb. And then let them handle it from there. Thanks.