Whatever Holiday Gift Guide 2021 Starts Monday!
Posted on November 26, 2021 Posted by John Scalzi 2 Comments

Every year as the holiday season begins I run a gift guide for the holidays, and over the years it’s been quite successful: Lots of people have found out about excellent books and crafts and charities and what have you, making for excellent gift-giving opportunities during the holiday season. I’ve decided to do it again this year.
So: Starting Monday, November 29, the Whatever Holiday Gift Guide returns! If you’re a writer or other creator, this will be an excellent time to promote your work on a site which gets tens of thousands of viewers daily, almost all of whom will be interested in stuff for the holidays. If you’re someone looking to give gifts, you’ll see lots of excellent ideas. And you’ll also have a day to suggest stuff from other folks too. Everybody wins!
To give you all time to prepare, here’s the schedule of what will be promoted on which days:
Monday, November 29: Traditionally Published Authors — If your work is being published by a publisher a) who is not you and b) gets your books into actual, physical bookstores on a returnable basis, this is your day to tell people about your books. This includes comics/graphic novels and audiobooks.
Tuesday, November 30: Non-Traditionally Published Authors — Self-published? Electronically published? Or other? This is your day. This also includes comics/graphic novels and audiobooks.
Wednesday, December 1: Other Creators — Artists, knitters, jewelers, musicians, and anyone who has cool stuff to sell this holiday season, this will be the day to show off your creations.
Thursday, December 2: Fan Favorite Day — Not an author/artist/musician/other creator but know about some really cool stuff you think people will want to know about for the holidays? Share! Share with the crowd!
Friday, December 3: Charities — If you are involved in a charity, or have a favorite charity you’d like to let people know about, this is the day to do it.
If you have questions about how all of this will work, go ahead and ask them in the comment thread (Don’t start promoting your stuff today — it’s not time yet), although I will note that specific instructions for each day will appear on that day. Don’t worry, it’ll be pretty easy. Thanks and feel free to share this post with creative folks who will have things to sell this holiday season.
— JS
I love the Holiday Gift Guide and always enjoy what it turns up!
A lovely and generous tradition. Thank you, John!
I’ll be posting and shopping!