It is the Byte Limited Edition Pixel Flavored Coca-Cola Zero Sugar, which you cannot get in the stores; you have to order it off the Coca-Cola Web site, where it comes in a specialty boxed package (which you can see in the background) featuring two cans, a sticker and a QR card for a video game, all for $15 or thereabouts. Apparently only 25,000 of the boxes will be made. Well, okay; I bought two boxes, just in case I fell so in love with whatever “pixel flavored” tastes like that I needed to have a couple extra to string it out.
And what does “pixel flavor” taste like? An energy drink, basically. It comes across like a beverage that brags about how its taurine and b-complex vitamins to give you a boost, but what it really has is an excessive amount of caffeine (note: Byte does not have an excessive amount of caffeine in it; from what I can find online it has about 34 milligrams per can, or basically what the regular Coke Zero has). And since energy drinks always reminded me a bit of cough syrup, you might think it tastes like that, too: carbonated Robitussin, if you like. Or don’t like; Krissy tried a swig and made a solid “why did I put this in my mouth” grimace.
For my part I’m not in love with it, either, although I think I have slightly more tolerance for it than Krissy does. I liked the previous “Starlight” limited edition Coke Zero, which you may recall I said tasted like a carbonated Oreo waved over a raspberry. I bought several while they were available. For this flavor I think I may have overbought at four cans; I think I’ll keep the second box sealed up and put it in the archives to sell on eBay in ten years or something.
(Weirdly, the actual Coke Zero energy drink, which is now off the market in North America, tasted rather better than this.)
So, yeah, the “Byte” pixel flavor is not a success. But I appreciate Coca-Cola for playing with the formula a bit. They’re 1 for 2 so far in these limited editions, which is good enough for me to take a chance on the next one.