I Finally Tried Crumbl Cookies

That’s right, you heard it here first! I finally got a chance to try Crumbl Cookies! If you haven’t heard of them, they’re a pretty popular cookie company that comes out with new specialty flavors weekly.

I’ve been watching @gofredo15 do weekly Crumbl cookie reviews for a while now, and this last box he reviewed looked so incredibly banger, I knew I had to try it for myself.


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♬ original sound – FREDO

Thankfully, I’m in Minneapolis this weekend, so I didn’t have to try too hard to find one near me! When I got there, there was a line out the door.

A line of about six people standing out front of the Crumbl Cookies building. The line goes all the way back to the parking lot.

I should’ve dressed warmer because it was like 47 degrees and I was totally chilled when I finally got inside. Upon walking in, there are tablets along the wall where you can place your order. They even have chip readers so you can pay with your credit card without even interacting with a person.

The inside is super minimalistic, there’s basically nothing except the wall of tablets and the bakery:

A shot of the packaging station. There's stacks of pink boxes on a counter to put the cookie orders into. The walls are white and it is drab other than the pastel pink boxes.

And this logo on the pink walls:

A simplistic black outline logo of a little face wearing a chef's hat. The wall is painted a pastel pink.

Obviously I had to try all six of their flavors this week, so I got the half dozen box. It was about 4 dollars a cookie. Here’s their cute little box:

A Crumbl Cookie box. It is pastel pink with black words all over the front, reading

And now, the moment of truth:

All six Crumbl cookies sitting neatly in their box.

Athena ScalziHoly smackers, those look soo good. And they’re way bigger than I thought they were going to be. The mildly expensive price started to make a little more sense when I saw how much bang you were getting for your buck.

I couldn’t wait to try them all, so I cut a sliver off each one and got to work.

I started with the top left, the Pumpkin Roll. It’s described on their site as a pumpkin cookie topped with a swirl of vanilla cream cheese frosting. I had a feel this one was going to be good, but I was not prepared for how wildly good this thing actually was. It tasted like the single greatest slice of pumpkin pie I’d ever had, with extra sweet creamy goodness from the frosting. It was cinnamon-y, soft, and overall totally delicious. I give this one a 9.5/10, and the only reason I took half a point off is because the cookie texture is actually more like a soft cake and less like an actual cookie. Still tasted great, though.

Moving on, I gave the peanut butter M&M one a try. I can’t remember the last time in my life I had an M&M cookie, but I definitely have never tried a peanut butter M&M one. This one was just okay to me, but I’m biased because peanut butter doesn’t taste that good to me anymore. I used to seriously love peanut butter, so much so I could eat it with a spoon, but COVID changed that for me, and I haven’t totally recovered from that aspect of it. So while peanut butter doesn’t taste absolutely horrible like it initially did after getting sick, it’s still not very good to me. So I can only rate this one a 6/10, but if you’re a peanut butter lover I’m sure you’ll really like it.

Next, I tried the Aggie Blue Mint. Personally, I love mint sweets like Junior Mints and Andes Mints, and mint ice cream, so this cookie was totally banging. The mint frosting on top is actually a buttercream, so it’s extra rich and delicious. The cookie itself had chunks of what looked and tasted like Oreo pieces throughout, and overall was a wonderfully chewy cookie. This one was a 10/10 for me. It is supremely minty, so if you don’t like mint, don’t go for this one.

Following that, I tried their Milk Chocolate Chip cookie, the one classic that they apparently never swap out. It’s hard to go wrong with a chocolate chip cookie, and this one is definitely above average. It was dense and chewy, and the chocolate chips were pretty sizeable. The fact that they used milk chocolate chips instead of something like semi-sweet is really interesting to me, and also quite tasty. This is an 8.5/10 for me, as it’s pretty good, but I make better.

The Pink Sugar was calling my name, so I tried that one next. It was super good, but I couldn’t place what the flavor was. I wasn’t sure if just the frosting was flavored, or if the cookie was, too. I thought about it for a while and still couldn’t really say what the flavor of the frosting was, so I looked it up on their website. It’s a vanilla sugar cookie with almond frosting. Apparently it’s a new recipe in which they now use real almond extract! I’m a big fan of vanilla and of almond flavored things (and pink things), so this one was a 9/10 for me. It was almost a little too sweet.

Finally, the most eye-catching, the Caramel Apple. A cinnamon apple cookie with caramel cream cheese frosting, apple pieces, caramel drizzle, and topped with homemade streusel. They say save the best for last and that’s exactly what ended up happening here because wow. The Caramel Apple cookie was so unbelievably good. I thought the apple pieces on top seemed like a weird thing to put on a cookie, but it was actually a genius combination. The acidity from the tart juice of the Granny Smith cut through the rich cream cheese frosting beautifully, and added some great contrasting texture along with the streusel. This one was my favorite in the box, both in presentation and in flavor, and was a totally off the charts 11/10.

I’m so glad I finally got to try Crumbl, and I will definitely be trying them again in the future. I’m hoping they have some really neat holiday flavors coming up.

Which cookie looks the best to you? Are you an anti-mint sweets kind of person? Let me know in the comments, and have a great day!


28 Comments on “I Finally Tried Crumbl Cookies”

  1. The mint and caramel apple cookies sound awesome. I checked, and they just opened a location near me in the Chicago suburbs. Thanks for the review!

  2. Sounds like a clone of Gideon’s Bakehouse. I found their cookies to be more like small cakes than cookies and they are also (in my opinion) overpriced for what you get. Still, they are really good and worth it just for the flavor combination. But I’m not sure they really count as cookies.

    I have to wonder, are giant cookies now going to be the new hot thing like cupcakes were 15 or so years ago? Most of the places that went into that business didn’t survive when”hot” moved onto new foods…

  3. I tried Crumbl once when they first opened. Never again. Overpriced, over-sweet, overhyped, and underbaked. Definitely not “gourmet.” I suspect–though I don’t know for sure — that they either use pre-mixed dough bases from bags or actual preformed cookies (notice that they say freshly baked, not freshly made).

    We have at least a half dozen better sources in my town of less that 100,000. Even Safeway makes better cookies, and they don’t charge $4 each. Plus you don’t have to stand in line for an hour to get them.

  4. You review made me realize that every 20 years we seem to have a new cookie or cupcake trend. I’m not the only one to have noticed.

    The 1980s were defined by soft cookies at places like David’s and Famous Amos. At the time, I wondered if it was a technology thing since even mass market supermarket cookies started coming in rather pathetic soft versions.

    The 2000s were defined by cupcakes with massive quantities of icing. Sex in the City gave Magnolia Bakery a real push. I tried one of their cupcakes, but their cakes were so much better. After a year, they gave up and neither the cupcakes or the cakes were any good.

    The 2020s have brought us crumble cookies. They sound more like petit fours than cookies proper. They’re larger and thicker than most cookies and are more cake-like as well. There’s also a big emphasis on the icing.

    Every generation, it seems, claims a baked good as its own.

  5. I really like their cookies, but to me they’re like small cakes instead of cookies because they’re so thick. I love pumpkin anything, so I must go and get one of the Pumpkin Roll cookies. Plus the caramel apple ones sound amazing.

  6. Honestly, these sound like these would be good split four ways! Myself, I prefer homemade cookies to anything you can buy in a bakery, so the only cookies I buy in the store are the ones I can’t make myself, like Oreos. But I am a big fan of chocolate and mint together!

    Here in Chicago, Frangos are the main thing, and I usually have a box in the house. Have you had those? I also love Peppermint Patties, and pretty much any mint flavored candy. I suppose there are mint flavored Oreos out there somewhere.

  7. Definitely agree that they were large and thick. I tried for the first time a couple weeks ago, and they were tasty but very sweet. They had a banana cream pie cookie that was delicious. That apple one you had sounds amazing!

  8. They very sporadically have a peanut butter and jelly cookie that’s off the charts great. But be aware that each cookie is considered, like, five or six servings. Lotta sugar goin’ on there!

    Oh, also, hope you enjoy(ed) your stay here in Minneapolis. You did hit kind of a chilly patch!

  9. I can’t stand how they’re desperately trying to push these overpriced, over-sweet cookies on us. They’re everywhere. I think they’re awful. I’ve tried them twice and I don’t even really think they’re a cookie, more like a squishy cake with too much icing. And they are just WAY too sweet. Articles like this will have people running to line up but I feel like it’s a fad that will fade away unless they drastically change their product. People will catch on soon enough.

  10. Cool! They have one in El Paso, TX, and I’m going to be spending a day down there in the not distant future getting my car serviced, so I may get an opportunity to check them out! They have one or more in Phoenix where I’ll be next week, but I don’t think I’ll have time.

    Whenever I bake and a recipe calls for all semi-sweet or all bitter-sweet chocolate, I always go with a mix of 50/50. I think it produces much better results. And Ghirardelli always! I’ve seen that’s your go-to brand.

  11. No thanks. This is a chain, so of course they are using pre- mixed ingredients. They all do and the texture is never right. When did Americans accept that all cookies must be chewy or cake-like. And what’s up with these bizarre flavor combinations. There are literally thousands of classic cookie recipes that are simply delicious, so I don’t need are want this foodie nomsense.

  12. Sorry to hear that your taste sense is still a little off, but it seems you’re soldiering on, traveling and tasting for us to enjoy vicariously. Thanks!

  13. This weekend I tried the Carmel Apple Pie and Aggie Blue Mint…..so delicious!!! I went there to buy their famous Chocolate Chip in the party box for my nephew’s birthday. The few people that hadn’t tasted their cookies had to get seconds. Yes, it’s an expensive cookie! But for someone like me who doesn’t buy cookies nor a cookie type person, I find myself going back just because.

  14. I tried Crumble Cookies. Honestly not a fan, they’re pretty but too sweet & cakey. I consider myself a cookie connoisseur ( my preferred dessert).

  15. As mentioned here before, anything with “pumpkin” in the name is a no for me, but I’d try any of the others. Love chocolate chip (who doesn’t?) and peanut butter, and the others look good too. Not a huge mint lover.

  16. $4/cookie??? Seriously??? Four. Dollars. Per. Cookie??? And people are lining up for that? That’s insane. I will enjoy them vicariously through your review. Unlike you, I don’t consider that mildly expensive, but a total freaking rip off.

  17. Glad you were able to finally sample them. I tried them during Chicon 8. The chocolate chip and the sugar cookie were very good. Sadly I don’t remember the other flavors (my memory, not the flavors). I hope they open one out here soon. And google informs me there’s one near my work, and near where I live, plus 15 more in L.A. county. Yay!

  18. People are exclaiming over the $4 price per cookie, but these cookies are HUGE! They are 3 to 4 times the size of a normal bakery cookie.

  19. @Eleanor

    Also note that they aren’t THAT much more costly than a typical “jumbo” cookie elsewhere.

    (For comparison, if I recall correctly, a cookie at the Barnes & Noble cafe costs $3.25, if you’re not a B&N member. Not sure how the size of the B&N cookie compares to the Crumbl cookies but maybe a bit smaller? I think large supermarket bakery cookies are similarly priced to B&N, perhaps a bit lower.)

  20. @Pam Adams, yes the different frostings were so good! The cream cheese icings were amazing, as well as the mint buttercream :)

    @Brenda, so glad you enjoyed it! I hope you like them when you try them :)

    @Eleanor, yes the pumpkin roll one was definitely more like a little cake than a cookie! Still good, though, I hope you like it!

    @Roberta, yes they are perfect for sharing! They’re very large so splitting with a friend or two is recommended. And no I’ve never had Frangos!

    @PerrinsHammer, they are for sure extremely sweet, I would’ve loved to try the one you mentioned!

    @Troy Tradup, that sounds so good! And yes, I would probably not be able to eat one all in one go haha, best to enjoy it in small parts. In terms of the chilly patch, I actually prefer the cold, so it was nice.

    @Wayne, yes I absolutely love using Ghirardelli semi-sweet chips in almost everything!

    @Jennifer L Anstey, thanks for reading! I’m glad you liked the review.

    @T Horton, you tried the best two!! I’m so glad you got to try them.

    @Jeff M., definitely give the chocolate chip a try!

    @catfriend99, thanks for reading, I’d say though that it’s worth considering that they are very very big cookies!

    @CB MCGuire, I’m glad you liked them too!

    @Eleanor (2nd comment), yes I agree you totally get your money’s worth!!

    @Michael I, that is a very valid point! It definitely is no more expensive than similar places, at least.

  21. When you mentioned that the mint cookies seemed to have oreos in them, I immediately thought of “grasshopper” cookies. Oreo cookies with mint creme (and food coloring to make that neon “mint” color). I haven’t looked down the cookie aisle in years, so I don’t know if they’re still being sold.
    As for mint as a flavor, I’m cautiously optimistic when I order it. I like Andes mints and peppermint patties, but if you aren’t careful, it can lean toward toothpaste or an ether/gas type flavor. No one has time for that nastiness in a dessert!
    In terms of Crumbl itself, have you heard about the lawsuit against Dirty Dough? You can find all sorts of explanations of it on YouTube (here’s a link to lawyer Boss Attorney Bri talking about it as part of a legal roundup: https://www.youtube.com/watch?v=ZVhtfW5DnjY, about 1:10:45).

  22. Local bakery makes bread, bagels, rarely a big Italian Cream Cake sold by the slice, and cookies and macaroons.

    Their favorite around our house is the Trail Mix Cookie, which is a big flat cookie loaded up with nuts and currant-like fruits. Sorta like oatmeal cookies but with a ton of additional tasty stuff with just enough batter to hold the nuts and dried fruit items together.

    One cookie with a cuppa coffee makes a nice light breakfast. They come individually or however many you want, I usually get 3 dozen bags and freeze two of them. Was founded by a former lawyer and head of the state reclamation board who decided to work for herself going forward. wonderful person, great bakery!

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