Whatever 2022 Holiday Gift Guide Starts Monday!

John Scalzi

Every year as the holiday season begins I run a gift guide for the holidays, and over the years it’s been quite successful: Lots of people have found out about excellent books and crafts and charities and what have you, making for excellent gift-giving opportunities during the holiday season. I’ve decided to do it again this year.

So: Starting Monday, November 28, the Whatever Holiday Gift Guide returns! If you’re a writer or other creator, this will be an excellent time to promote your work on a site which gets tens of thousands of viewers daily, almost all of whom will be interested in stuff for the holidays. If you’re someone looking to give gifts, you’ll see lots of excellent ideas. And you’ll also have a day to suggest stuff from other folks too. Everybody wins!

To give you all time to prepare, here’s the schedule of what will be promoted on which days:

Monday, November 28: Traditionally Published Authors — If your work is being published by a publisher a) who is not you and b) gets your books into actual, physical bookstores on a returnable basis, this is your day to tell people about your books. This includes comics/graphic novels and audiobooks.

Tuesday, November 29: Non-Traditionally Published Authors — Self-published? Electronically published? Or other? This is your day. This also includes comics/graphic novels and audiobooks.

Wednesday, November 30: Other Creators — Artists, knitters, jewelers, musicians, and anyone who has cool stuff to sell this holiday season, this will be the day to show off your creations.

Thursday, December 1: Fan Favorite Day — Not an author/artist/musician/other creator but know about some really cool stuff you think people will want to know about for the holidays? Share! Share with the crowd!

Friday, December 2: Charities — If you are involved in a charity, or have a favorite charity you’d like to let people know about, this is the day to do it.

If you have questions about how all of this will work, go ahead and ask them in the comment thread (Don’t start promoting your stuff today — it’s not time yet), although I will note that specific instructions for each day will appear on that day. Don’t worry, it’ll be pretty easy. Thanks and feel free to share this post with creative folks who will have things to sell this holiday season.

— JS

7 Comments on “Whatever 2022 Holiday Gift Guide Starts Monday!”

  1. I maintain a site all about playing board games together. So while I don’t have anything directly to sell, I can make lots of recommendations about board games! Would it be ok to link to my board game gift guide on Dec 1?

  2. So I have a little website where I sell my creations. I’m a bit confused – is the rule that on November 30, I can post a comment about the items I make for sale? Thanks!

  3. hmmm… could folks involved in DIY manufacturing of WMDs please provide links, pricing, and kill ranges?

    a bunch of us are looking to stuff the stockings of all those good little boys ‘n girls in Ukraine with the sorts of gifts that will keep on giving… giving Putin reasons to regret he ever invaded…

  4. My current poetry collection was published by a very small press a) who is not me and b) gets my print books into actual, physical bookstores (and libraries) BUT not on a returnable basis (the press uses IngramSpark). Do I promote on Monday or Tuesday?

    Thanks John!

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